You read that right, receiving merchandise makes people happy - and it's been proven in a scientific study!
Now, we didn't need a scientific study to tell us that merchandise generates an overwhelming positive emotion when received. We've received enough in our time to tell you that it works!
The German Association of the Promotional Products Industry (GWW e.V.) has performed the study using a new method of emotion research, developed by the September Institute in Cologne. The method is able to translate the body signals of participants into emotions. The carried this out whilst the participants in question received a wide variety of promotional products. It made it possible to evaluate the emotional reactions to the promotional items generated in detail.
The results are IMPRESSIVE!
The promotional gifts created intense responses in the subconscious and generated feelings of sympathy, attractiveness, and importance. The most significant learning was that promotional items didn't trigger negative emotions in the test subjects!
We told you.... No one turns down a freebie!
This research confirms how powerful promotional items are as brand ambassadors, because they produce motivating sentiments.
So, now's the time to ignite the positive emotions of your customers with our endless promotional product options!
We have plenty to choose from; from office stationery and tech gifts, to clothing and eco-friendly - just get in touch and we'll find the perfect products for your business!
hello@go-coast.co.uk | 01797 322307 | go-coast.co.uk
